DIRS.INFO The most relevant business & tech news

☆ History is repeating itself as MrBeast and T-series battle for YouTube's top spot
▼ + stars: | 2024-04-24 | by ( Lindsay Dodgson | ) www.businessinsider.com time to read: +7 min

MrBeast is set to surpass T-Series as YouTube's top channel. Kjellberg was in the midst of a battle for YouTube's number one spot because another channel — the Indian music label T-Series — was closing in. Now, for MrBeast, history is repeating itself, except this time, he is the one closing in on YouTube's biggest channel, T-Series, And it looks like he's soon going to win the top spot. Amid an expected mass exodus from the platform, a win for independent creators could have a positive ripple effect. "This breakthrough will show independent creators that they can be more successful than large corporations," she said.

Persons: —, MrBeast, YouTuber Felix Kjellberg, Kjellberg, he's, Donaldson, Jimmy Donaldson, He's, Gabe Gordon, Donaldson wasn't, Gordon, Donaldson hasn't, Moon, Katya Varbanova, Varbanova Organizations: Service, YouTube, YouTube's, Kjellberg, Reach Agency Locations: Burger

☆ How Bethenny Frankel grew her influencer business to $3.2 million a year after leaving reality TV behind
▼ + stars: | 2024-02-17 | by ( Madeline Berg | ) www.businessinsider.com time to read: +7 min

In 2023, her first full year of embracing the status of "influencer," Frankel earned $3.2 million in endorsement deals, according to documents reviewed by BI. Bethenny Frankel, the "accidental influencer"Despite her path to that success through reality TV, she calls herself an "accidental influencer." Photo by Heidi GutmanFrankel's path from reality TV to Skinnygirl to actingFor the unfamiliar, Frankel wasn't just in reality TV — she made Housewives history when she founded Skinnygirl Cocktails and then sold it in 2011. The deal was big enough to prompt networks to include so-called "Bethenny Clauses" in reality TV contracts, which require reality stars to give the networks a cut of businesses promoted on air. "I left reality TV and honestly thought the faucet would turn off because that's what happens, and I was fine with that," she said.

Persons: —, Bethenny Frankel, Thomas, Frankel, Fred Flinstone, — Frankel, she's, She's, Dunkin, TikTok, CoverGirl, Frankel doesn't, Heidi Gutman, Frankel wasn't, Frankel haven't, Lady Gaga, Addison Rae, that's Organizations: Service, Business, Housewives, New, Bravo, BI, Brands, L'Oreal, YouTube, SEC Locations: New York, TikTok

☆ Brands endorsed by Travis Kelce, like Pfizer and Campbell's Soup, are also benefitting from Taylor Swift's halo
▼ + stars: | 2023-10-03 | by ( Lauren Johnson | ) www.businessinsider.com time to read: +3 min

Brands backing Kansas City Chiefs' player Travis Kelce, like Pfizer and Campbell's Soup, are also getting big boosts in engagement from Kelce's possible relationship with pop star Taylor Swift. Pfizer launched a campaign starring Kelce on Sept. 22 encouraging people to get the updated COVID-19 booster shot. There was a 32% increase in searches about Pfizer when that ad ran after Swift's Sept. 25 appearance, compared to before. EDO also found that Pfizer ads with Kelce drove 27% more search activity than Pfizer ads that did not feature him. Also, a Kelce-led TV ad from Experian posted on YouTube on Oct. 1 has already received more than 800,000 views, while a Kelce-less Experian TV ad promoting the same product has only accumulated 189,000 views.

Persons: Travis Kelce, Taylor Swift, Swift, Kelce's, Kelce, Jason Kelce, Marci Raible, Travis, Raible, Experian, NBCUniversal Organizations: Brands, Kansas City Chiefs, Pfizer, Campbell's, NFL, Chiefs, EDO, YouTube, State Farm, DirecTV, MetLife, New York Jets

☆ Taylor Swift is about to make Travis Kelce a whole lot richer
▼ + stars: | 2023-09-28 | by ( Madeline Berg | ) www.businessinsider.com time to read: +7 min

Since Taylor Swift was spotted cheering on the Kansas City Chiefs tight end on Sunday, his profile has skyrocketed. After social media posts earlier this month ignited speculation, rumors of a relationship between the Kansas City Chiefs tight end and Taylor Swift have been heating up. AdvertisementAdvertisementKelce's new social media followers, meanwhile, could mean a payoff that lasts longer than a quick fling. As he's moved up the social media ranks — he now has 3.4 million followers, compared with Mahomes' 5.8 million — his earnings could multiply. Swift, by comparison, has 272 million followers on Instagram, and it's likely many of them have different interests frp, Kelce's typical fans.

Persons: Travis Kelce, Taylor Swift, —, Donna, Kelce, Jason, Bob Dorfman, Tom Brady, Kelce's, Patrick Mahomes, Sportico, he's, OpenSponsorship, Ishveen Jolly, Jolly, Swift, Dorfman, Chase Garrett, Oprah Winfrey, Dr, Oz, Toni Morrison, Joe Alwyn, Taylor, who's Organizations: Kansas City Chiefs, Service, Arrowhead, SocialBlade, Associated Press, Apple, Pinnacle Advertising, NFL Players Association, US Department of Labor, NFL, Nike, Pfizer, —, Sports, Billboard, Prada, Chiefs, Jets Locations: doesn't, Travis

☆ Travis Kelce could earn millions more thanks to the Taylor Swift effect, as experts say he could double or triple endorsement paydays
▼ + stars: | 2023-09-28 | by ( Madeline Berg | ) www.businessinsider.com time to read: +7 min

After social media posts earlier this month ignited speculation, rumors of a relationship between the Kansas City Chiefs tight end and Taylor Swift have been heating up. AdvertisementAdvertisementKelce's new social media followers, meanwhile, could mean a payoff that lasts longer than a quick fling. As he's moved up the social media ranks — he now has 3.4 million followers, compared with Mahomes' 5.8 million — his earnings could multiply. Sports influencer marketing agency OpenSponsorship anticipates his rates for social media endorsements could increase "3-5x," OpenSponsorship CEO Ishveen Jolly told Insider over email. Swift, by comparison, has 272 million followers on Instagram, and it's likely many of them have different interests frp, Kelce's typical fans.

☆ How 'Blogilates' creator Cassey Ho went from fitness influencer to the CEO of multiple 8-figure brands
▼ + stars: | 2023-06-11 | by ( Marta Biino | ) www.businessinsider.com time to read: +6 min

Cassey Ho started her YouTube channel Blogilates, which now has 8.6 million subscribers, in 2009. She started by posting fitness content, then became a designer, and founded two fitness brands. Almost 14 years later, the Blogilates channel has grown to 8.6 million subscribers, and other social-media profiles have almost 7 million combined. The pivot away from fitness content and toward short-formDespite finding success with fitness content, Ho has pivoted away from it. Cassey HoHow Blogilates and Popflex workOn top of creating content, Ho is the CEO of her brands, managing the design, product development, and marketing teams.

Persons: Cassey Ho, Ho, Blogilates, hasn't, Instagram, Cassey, Sam Livits, Popflex, I'm Organizations: YouTube, Facebook, OGorgeous Inc, Target Locations: Los Angeles, East, China, Popflex

☆ Elon Musk joked that if aliens came to earth he would get the most-liked tweet of all time, and that he's 'very familiar with space stuff'
▼ + stars: | 2023-04-19 | by ( Pete Syme | ) www.businessinsider.com time to read: +3 min

Elon Musk spoke to Fox News' Tucker Carlson on Tuesday about extraterrestrial life. The SpaceX CEO said "if anyone would know about aliens on Earth it would probably be me." "I think if anyone would know about aliens on Earth it would probably be me," Musk said in the interview. As Musk met with Twitter staff last June, Insider reported that Musk also said he hadn't seen any evidence of aliens as he discussed the possibility of extra-terrestrial life. The billionaire told Carlson he does hope that there is alien life in the universe, and that any aliens are peaceful.

☆ Elon Musk says news organizations should only tweet 10 stories a day, after he tweeted more than 100 times over the weekend
▼ + stars: | 2023-04-18 | by ( Pete Syme | ) www.businessinsider.com time to read: +3 min

Elon Musk said on Fox News' "Tucker Carlson Tonight" that news organizations should limit tweets. During the interview, Musk discussed his decision to remove The New York Times' blue tick on Twitter. Carlson asked Musk about a tweet at the time in which he described the Times' feed as "the Twitter equivalent of diarrhea." According to the social-media tracker Socialblade, the newspaper tweeted an average of 110 times a day over the last two weeks. Last month, Musk overtook Barack Obama to become the most-followed account on Twitter, five months after buying the company.

☆ Just months after buying the platform, Elon Musk is officially the biggest account on Twitter, leapfrogging former president Barack Obama to reach 133 million followers
▼ + stars: | 2023-03-30 | by ( Pete Syme | ) www.businessinsider.com time to read: +3 min

Elon Musk overtook Barack Obama on Thursday to become Twitter's most followed account. Five months after buying the social-media platform, Musk has over 133 million followers. The Twitter CEO posted 72 times on Monday, and has his tweets boosted by engineers, per Platformer. According to the follower-tracking site SocialBlade, Musk saw the biggest increase last April – the month he first offered to buy Twitter – gaining 9.7 million followers. The Twitter CEO became the sixth-user to cross the 100 million mark last June, according to The Verge, which first reported the news.

☆ Inside the turmoil at Cheddar News, where an editorial 'identity crisis' and misfired social media strategy divided the newsroom and drove staffers to the exits
▼ + stars: | 2023-01-09 | by ( Reed Alexander | Elaine Low | ) www.businessinsider.com time to read: +21 min

16 insiders described unrest and discord partly fueled by the site's revamped social media strategy. Malaspina's plan was for Cheddar to look and feel like a social media platform and to position its stars as influencers. Concerns inside Cheddar intensified when Malaspina, a newcomer to journalism, refocused its coverage on social media content. Multiple segments and even an entire show — "Trending" at 7 p.m. — centered on social media trends and TikTok challenges. It's very troubling to think that news professionals would inflate or distort their social media followings.

☆ How an Instagram influencer earned $1 million from brand deals in her first year as a full-time creator
▼ + stars: | 2022-12-28 | by ( Sydney Bradley | ) www.businessinsider.com time to read: +5 min

2022 was her first full calendar year working as a full-time influencer. She broke down for Insider how much she earned in brand deals each month. Now, Agutu is wrapping up her first year as a full-time influencer with about about 488,000 Instagram followers, and 730,000 total followers across Instagram, TikTok, and YouTube. Repped by Digital Brand Architects, a talent agency under the UTA umbrella, Agutu is closing 2022 with more than $1 million in revenue from brand deals on social media. Here's a full breakdown for Agutu's earnings from brand deals in 2022:Month (2022) Earnings from Brand Deals January $84,000.00 February $110,500.00 March $30,500.00 April $81,000.00 May $212,848.53 June $127,250.00 July $36,000.00 August $58,500.00 September $76,073.00 October $8,000.00 November $65,000.00 December $77,500.00Agutu is still waiting on about $76,000 from brand deals to be paid out, according to DBA.

☆ How to grow an audience on social media, according to a former Instagram employee who quit to become a creator
▼ + stars: | 2022-11-17 | by ( Sydney Bradley | ) www.businessinsider.com time to read: +3 min

Joy Ofodu, a former Instagram employee, grew an audience of over 100,000 followers in two years. Here are 4 pieces of advice from Ofodu on building a platform and growing an audience on Instagram. Gaining thousands of followers may not be an official benefit of being employed at Instagram — but working in and around social media has its perks. As an early-career marketing manager at Instagram, Joy Ofodu had a small audience of about 5,000 followers in the fall of 2020, according to SocialBlade data. Here are 4 tips from Ofodu for growing an audience on Instagram.

☆ Девятилетний мальчик за год заработал в YouTube 30 млн долларов
▼ + stars: | 2020-12-22 | by ( Mld Media Srl | ) noi.md time to read: +3 min

Его YouTube-канал Ryan's World имеет более 27 миллионов подписчиков и более 43 миллиардов просмотров, принеся его владельцу 29,5 миллиона долларов, передает hromadske.ua. Обновлено: В предыдущей версии новости было указано, что YouTube-канал Ryan's World имеет почти 42 млн подписчиков и более 12 млрд просмотров, эти данные опубликовали в материале Forbes. Однако на платформе YouTube отмечается, что этот канал сейчас имеет 27,6 млн подписчиков и 43,8 млрд просмотров. Канал Ryan's World существует с марта 2015 года. Как отмечает издание, по сравнению с предыдущим годом доход самых высокооплачиваемых ютуберов вырос на 30% и составил 211 миллионов долларов.

Persons: Kaji, Gus, Forbes, SocialBlade Pollstar, Beast, Райан Каджи, Райан, Анастасия Радзинская, Джимми Дональдсон ( ), Коби Коттон, Кори Коттон, Гарет Гильберт, Коди Джонс, Тайлер Тони Organizations: YouTube, Forbes, EK Doodles, Guardian, Forbes YouTube, Федеральная торговая комиссия Locations: Техас, США

Search resuls for: "SocialBlade"

13 mentions found